Fuelled by Nature, Delivered by Us
Whether it's powering through a packed inbox or smashing a PB, Nature Valley is the perfect snack to keep people going wherever the day takes them.
100k
Samples
70
Offices
6
Running events
01
Brief
Nature Valley wanted to put their bars into the hands of busy, active consumers to drive trial, build awareness and understand how sampling influenced future purchases.
The mission? Distribute 100,000 bars to the right audiences while gathering valuable consumer insight along the way.
02
Solution
We delivered a nationwide, multi-channel campaign, placing 50,000 bars into workplaces across the UK and a further 50,000 bars at sporting events.
From desk-side snack breaks to post-race refuels, we made sure Nature Valley was enjoyed when it mattered most. Alongside the sampling, we ran a bespoke consumer survey to measure trial, perception and purchase intent.
03
Results
100,000 Nature Valley bars reached consumers through our workplace and sports event networks, driving widespread trial and engagement. The campaign also delivered valuable insights, with 76% of respondents saying they would be likely to purchase Nature Valley after trying the product.
Proof that putting the right product into the right hands really does deliver results.
Now it’s your turn
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