Tommy Hilfiger: Scent-sational Student Sampling
Tommy Hilfiger is one of the world's most recognised premium lifestyle brands, welcoming and inspiring consumers since 1985.
20k
Samples distributed
20
Digital screens
11
Locations
01
Brief
Tommy Hilfiger came our way with a fun challenge: how to get their iconic Tommy and Tommy Girl fragrances into the hands (and noses!) of students. Using their handy 1.5ml vial-on-card samples, we set out to create a sampling solution that would make the student crowd stop, sniff, and smile.
02
Solution
Tapping into our student superpowers, we planned, booked, and brought to life a multichannel campaign that got Tommy Hilfiger’s samples straight into student hands - where they belong! We didn’t stop there though…
We threw in some eye-catching digital OOH to make sure the campaign popped up in all the right places. From buzzing student unions to busy halls of residence, we made sure these little fragrance heroes landed right at the heart of student life.
03
Results
The Results? Smells Like Success! Our student sampling adventure delivered big. Thousands of Tommy and Tommy Girl samples found their way into eager hands across campuses and halls nationwide. With placements in high-footfall student hotspots and a splash of digital OOH magic, the campaign hit multiple touchpoints - boosting brand awareness and getting students talking (and smelling great!).
Feedback was glowing, engagement was strong, and Tommy Hilfiger firmly cemented its place as a fragrance fave in the student scene.
“We’ve absolutely loved working with The Goody Bag Co over the past few years. The team - Ben, Sharni, Kat and everyone...”
Phizz
Brand Manager
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