Squashies: Strawberry & Cream's big launch

Squashies had one sweet mission in mind: get 250,000 bags of their delicious Strawberry & Cream treats into the hands (and mouths!) of consumers across the UK. They wanted to spread the joy far and wide, popping up at all kinds of events - from running events and students to fun-packed family festivals. The goal? Bring a burst of Squashies flavour and fun to every corner of the crowd.

Our solution? A tasty, well-timed takeover of moments that matter. We got Squashies in front of the right people by placing their sweet treats across our sporting events (hello, post-run sugar boost), buzzing student freshers fairs (perfect for powering through social overload), and family-friendly food & drink festivals (because grown-ups love Squashies too).

We didn’t just hand out sweets - we dropped them right into high-energy, feel-good moments where people were already in the mood for a treat. Each event became a perfect little brand encounter, turning Squashies into a smile-inducing memory. Job done. Bags emptied.

All 250,000 Squashies bags? Gone in a flash! By landing in the right hands at just the right moments, the campaign created thousands of mini taste-test moments that turned into full-on Squashies fans.

Whether it was students grabbing a sweet bite at fairs, families sharing a bag at a festival, or runners enjoying a post-race pick-me-up, the strategy delivered. The result? A noticeable lift in product trial, more buzz for the Strawberry & Cream flavour, and a tasty uptick in sales across retail. Sweet, right?