01
Brief
Propercorn had 50,000 units of stock with a short shelf life. The challenge? Making sure it didn’t go to waste, while still getting real value through reach, trial, and awareness.
02
Solution
We tapped into our university network and distributed Propercorn across re-freshers fairs - the perfect moment when students are back on campus and hungry for snacks (literally and figuratively).
By targeting student events, we helped Propercorn land directly in the hands of thousands of engaged young consumers. The sampling not only prevented waste but also drove valuable trial among an audience always on the lookout for quick, tasty snacks.
03
Results
- Distributed 50,000 units across UK universities
- Zero waste - every pack enjoyed by students
- Strong reach and engagement in a key target market
- Delivered awareness, trial, and positive brand associations
A win for the brand, the planet, and students’ snack stashes.
“Kat and Sharni were a pleasure to work with from start to finish. They helped us secure some brilliant opportunities to...”
Blanco Nino
Senior Marketing Manager
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