Linwoods: Superfoods for Every Lifestyle
Based in Armagh, Northern Ireland, and established in 1965, Linwoods is a third generation family owned business that produces a range of healthy plant based foods.
150k
Samples
35+
Events
12
Month campaign
01
Brief
Linwoods wanted to introduce their healthy superfood blends to a wide range of audiences - from busy professionals to healthcare workers, fitness fanatics, and everyday families. The challenge? Finding a way to connect with all of these groups in meaningful, relevant settings.
02
Solution
Thanks to our varied network, we were able to place Linwoods’ samples directly into the hands of the right people, in the right places.
- Workplaces → Desk-side drops for busy professionals who needed a healthy boost.
- NHS & Healthcare → Supporting staff with nutritious samples during long shifts.
- Marathons & Sporting Events → Fuel for runners and fitness lovers.
- Family Festivals & Community Events → Everyday families discovering new healthy staples.
By spreading activity across multiple environments, we ensured Linwoods reached diverse audiences who could all benefit from their products.
03
Results
Over 150,000 samples were delivered across our channels - helping Linwoods introduce their superfoods to thousands of new consumers in moments that truly mattered.
From workplaces to race finish lines, the campaign created brand awareness, drove trial, and positioned Linwoods as the go-to for easy, everyday nutrition.
“We have worked with The Goody Bag Co for years and they have always been very easy to work with. We get sampling...”
Linwoods
Marketing
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