Clif Bar: Fuelling Adventures Everywhere
Clif Bar offers a wide range of products for athletes, outdoor enthusiasts, and everyday snackers, all made with a focus on organic ingredients and sustainability
430k
Samples
50+
Events
3
Month campaign
01
Brief
Clif Bar wanted to boost awareness and trial in the UK, targeting active consumers who value energy, endurance, and a tasty snack to power their day. The goal? Get product directly into the hands of the right people, in the right environments.
02
Solution
We rolled out Clif Bar across our network of sporting events and food & drink festivals - the perfect mix of sweaty runners, weekend warriors, and hungry festival-goers.
By tapping into these settings, we delivered surprise-and-delight moments when people needed fuel the most. Whether it was crossing a finish line or strolling through a foodie market, Clif Bar was right there to provide the boost.
03
Results
Distributed 423,000+ units across events nationwide
Huge brand awareness and trial among active, engaged audiences
Memorable brand moments through perfectly timed sampling
A campaign that delivered scale, excitement, and long-lasting impact
From marathons to markets, Clif Bar became the snack everyone was reaching for.
“Working with The Goody Bag Co was an absolute pleasure. Their extensive connections to a wide range of sporting events...”
KIND Snacks
UK Sampling Lead
