C4 Energy: Bringing the Boost to Campus
C4 Energy is a performance-focused energy drink brand under the parent company Nutrabolt / Cellucor. It’s built for people who push hard — gym-goers, fitness enthusiasts, and anyone who wants reliable energy without compromise.
30k
Samples
10k
Pre workout shots
01
Brief
C4 Energy didn’t just want to hand out cans. They wanted a sampling campaign with impact - something fun, memorable, and perfectly timed to land with students right when they needed it most.
02
Solution
We took the energy straight to UK university campuses during exam season - because if there’s ever a time students need fuel, it’s when revision marathons kick in.
Our team created high-energy sampling stations where students could grab:
- 30,000 cans of C4 Energy
- 10,000 pre-workout shots
- 120+ tubs of pre-workout (won through giveaways)
And to make it even more memorable? We brought along the Thor Hammer challenge - testing students’ strength while keeping the vibes fun, competitive, and shareable.
03
Results
The campaign didn’t just land - it exploded with excitement:
- Activated across 10 universities
- Thousands of students engaged
- Huge brand visibility on campus
- Product trial at scale, exactly when it mattered most
The verdict? A campaign that gave students the buzz they needed and put C4 Energy firmly on their radar.
“Working with Ben and the team on our last student campaign made me question why we hadn’t jumped on this sooner. The team...”
C4 Energy
Field Marketing & Events Manager
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