In a world where your phone won’t stop buzzing and every brand is fighting for a three-second scroll of attention… freebies still win. Why? Because nothing beats trying before you buy.
Ads can only tell you so much
A shiny video might grab attention - but it can’t make you taste, touch, or experience a product.
Sampling is the shortcut from brand awareness to brand love.
Free stuff = instant joy
Samples are little surprise-and-delight moments in someone’s day. And when they land at just the right moment (hello 3pm desk slump), they become unforgettable.
92% of consumers say they like receiving product samples
Targeted = effective
Modern sampling isn’t random. We use data and channels to land your product in front of the people who’ll actually love it - students, workers, fitness fans, young parents.
Trial drives results
Trying something once makes it 10x more likely you’ll buy it again. Sampling bridges the gap between “never heard of it” and “this is my new fave.”
It’s not old-school, it’s smart-school
Sampling isn’t a throwback - it’s a smart, modern strategy that balances the digital overload with something tactile and human. Paired with media and social buzz, it’s unstoppable.
The Takeaway
Freebies aren’t going anywhere. When people try your product for real, it’s not just a freebie - it’s the start of a relationship.
“Trial beats awareness. Every time.”
Ready to sample smarter?
We help brands like yours plan and deliver sampling campaigns that make an impact, from homes and campuses to offices and high streets.
