We know what you’re thinking - sampling sounds great, but what about waste? The good news: done smartly, sampling can actually reduce waste while building trial and awareness.
Smart Stock Management
Got short-dated stock? Sampling provides an efficient way to get products into hands rather than bins. It’s a win-win: brands save money, and consumers get to try something new.
We helped Propercorn distribute 50k units of short-dated stock to students - avoiding waste and creating thousands of new fans.
Got short-dated stock? Don’t let it go to landfill. Get it into the hands of people who’ll actually enjoy it - like we did with Propercorn’s 50,000-unit re-freshers drop.
Thoughtful Packaging
Consumers care about packaging. Opt for recyclable materials or simple vial-on-card formats instead of bulky plastics. A smaller carbon footprint = bigger brand kudos.
73% of Gen Z say they are willing to pay more for sustainable products. Show them your commitment with eco-friendly sample packs.
From recyclable cartons to reduced plastics, brands can go greener with every sample.
Targeted Distribution
Rather than blanket drops, smart targeting means fewer wasted samples. Whether it’s NHS workers, gym-goers, or festival attendees, precision targeting ensures products land with people most likely to enjoy them.
Dual Value: Data + Trial
Sampling can deliver insights too. Surveys, QR codes, or digital follow-ups make each unit work harder - reducing waste by ensuring the investment delivers measurable results.
Sampling doesn’t have to be wasteful. With short-dated stock solutions, smart targeting, and eco-friendly formats, it’s not just sustainable - it’s a sustainability story worth sharing.
“The most sustainable sample is the one that gets used”
Ready to sample smarter?
We help brands like yours plan and deliver sampling campaigns that make an impact, from homes and campuses to offices and high streets.
