Sampling works best when it’s placed in the right hands, at the right moment. But where exactly are those moments? From busy workplaces to sweaty gyms, here’s where brands can make the biggest impact.
Offices & Workplaces
Workplaces are perfect because they’re packed with decision-makers and everyday consumers. Whether it’s a mid-morning snack or a post-meeting pick-me-up, people love discovering new treats at their desks.
67% of employees say freebies at work boost morale (and let’s be honest, who doesn’t love free snacks in the office kitchen?).
Best for: Healthy snacks, drinks, supplements, wellbeing products.
Gyms & Fitness Studios
From dumbbells to downward dogs, gyms and fitness spaces are hotspots for trial. People here are motivated, health-conscious, and often seeking performance or recovery boosts.
Research shows fitness enthusiasts are 43% more likely to purchase products they’ve tried post-workout.
Best for: Protein bars, functional drinks, supplements, recovery products.
Universities & Student
Unions Gen Z loves a freebie. Sampling on campus creates instant buzz and long-lasting loyalty. Students are forming brand habits for the first time - which makes this channel a powerful loyalty builder.
Best for: Energy drinks, snacks, personal care, tech accessories.
Events & Festivals
Festivals, marathons, exhibitions - events are natural hotspots for sampling. The atmosphere is social, high-energy, and perfect for memorable activations.
At one marathon, a client saw direct sales uplift of 18% in the local area immediately after sampling.
Best for: Drinks, indulgent treats, health-focused products, lifestyle brands.
Don’t just think about who you want to reach. Think about where they’ll love to discover you. The desk, the gym floor, the festival field - all are prime playgrounds for sampling.
“Think about where they’ll love to discover you”
Ready to sample smarter?
We help brands like yours plan and deliver sampling campaigns that make an impact, from homes and campuses to offices and high streets.
