Product in hand = trial. But product in hand + experience = brand love. Here’s why experiential sampling takes things to the next level.
Sampling as a Memory
When people experience your product as part of a fun, immersive moment, they remember it. It’s no longer “just a freebie” - it’s part of a story they’ll share with friends.
Our C4 Energy campaign wasn’t just cans - it included giant Thor’s Hammer challenges on campus. Students didn’t just drink; they engaged.
Anyone can hand out cans. But let students lift Thor’s Hammer to win? Now that’s unforgettable.
Social Sharing Multiplier
People love sharing cool experiences online. Add a quirky activation, 'Instagrammable' setup, or gamified challenge and suddenly your sampling reaches not just those at the event, but their entire social networks.
92% of consumers trust user-generated content more than traditional advertising. Experiential sampling fuels this.
Experiences = social currency. Activations give people something worth posting, and suddenly your sample is all over TikTok and Instagram.
Multi-Sensory Impact
Taste + sight + sound = deeper brand recall. Whether it’s music, games, or interactive displays, the combination of product and experience locks your brand into memory.
Longer Dwell Time
At an event, people engage with your brand for minutes (sometimes hours), rather than seconds scrolling past an ad. That extended attention builds trust and intent to purchase.
Goody bags are great, but when you add experience, you create not just trial, but emotional connection. That’s the difference between being tried… and being remembered.
“Did you know: Experiential campaigns generate 65% more brand recall than traditional sampling”
Ready to sample smarter?
We help brands like yours plan and deliver sampling campaigns that make an impact, from homes and campuses to offices and high streets.
