We put products where people actually are
We’re the team behind the brands in your goody bag, the freebie in your office kitchen, the surprise at your gym, and the reason your Airbnb guests ask, “Can I keep this?”
Trusted by leading brands
Nice to meet you
We are The Goody Bag Co.
We’re a creative product sampling agency with a passion for helping brands show up in all the right places. Offices, gyms, festivals, student unions, homes - you name it, we’ve got a channel for it.
We work with the world’s most exciting brands
We plan, pack, and deliver smart, strategic sampling campaigns that people actually remember.
Strategic sampling specialists
Plan campaigns with purpose, from targeting to insights.
Epic events & activations
From sporty to sparkly, we make it experiential.
Full service support
Creative, logistics, fulfilment, insights - all sorted.
Audience access
National launches to niche activations.
“We bring products to life by placing them right in front of the people they’re made for. No boring ads, no wild guesses - just real moments, real trial, real results.”
Ben Bestford
Managing Director, The Goody Bag Co
Why we do it?
Because there’s nothing quite like getting a free product you actually want to try. Because trying beats scrolling. Because brands deserve better than being skipped after 3 seconds.
People-first, always
We love what we do - and we love the people we do it with. Whether you're a brand, agency, venue or event partner, our goal is to make your life easier, your work better, and your audience happier.
Let’s build something fun together
Get in touchGoody numbers
Years of experience and a track record of delivering measurable results!
25m+
Products sampled so far
200+
Brands partnered with us
30%
Average uplift in brand recall
Don’t just take our words
Trusted by leading brands
